Featured projects » Advertising Business Model
An innovative business model for captive-audience advertising was proposed by the Client. Many assumptions were made about the parameters of the model and identifying cash flow elements presented a challenge to financial managers.
Analysis and verification of all model assumptions
Identification of positive and negative cash flows
Choosing the appropriate financial valuation model
Implementation of various scenarios
Presentation of the results in numerical and graphical formats
An interactive spreadsheet solution (Excel), combining all assumptions, business and financial model
Three reasonable scenarios
An option to modify each of the assumptions (within its limits) to generate an unlimited number of scenarios
Documentation (embedded in the spreadsheet)
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